what does semrush do?

What Does SEMrush Do? + Top 5 Research Tools

There are many SEO tools today that compete for your attention. However, one of my main go-to tools is SEMrush. You may or may not be familiar with SEMrush, so I’ll say a few words below, explaining what it is.


What Does SEMrush Do?

In short, it’s an all-in-one set of SEO tools (and lots more)that can improve your online visibility. It’s become an indispensable tool for entrepreneurs and small businesses everywhere.

SEO stands for Search Engine Optimization if you didn’t know already.

Let’s takes a deep dive into what it is, what it can do, what it costs, and whether you can use it for free.


What Does SEMrush Do? + Top 5 Research Tools


What Is SEMrush?

SEMrush is a suite of tools that helps you with SEO, PPC, and SMM. Besides all these, you also can conduct keyword research, research your competitors, get marketing insights, and even manage marketing campaigns.

SEMrush is one of the most popular SEO tools used today. That’s not too surprising when you learn that it has been around since 2008. SEMrush’s primary mission was to give people the ability to check out what their websites are up against in terms of the competition. The platform SEMrush created provided everyone with the same opportunity.

Today, not only are solo entrepreneurs and small businesses benefiting from it but so are large organizations. This is a tool that is continuously getting tweaked and updated for your benefit. There’s a reason even trillion-dollar companies like Amazon are using it!

There are many advantages to using SEMrush, and it can help you do many things but what does SEMrush do exactly?

Here are a few major things SEMrush does well:

  • Finds and resolves issues on your site
  • Monitors the relative performance of your site
  • Discovers rankings of keywords
  • Boosts your site’s SEO metrics
  • Tracks the success of your social media campaigns
  • Ensures search engines properly crawl your site


When you have a website, you need to know how to get as many visitors as possible. The success of your website and business will depend on it.

The best way to get lots of organic traffic is for your site to show up on the first page of search results for related searched-for keywords. Sure, you can pay for traffic, but that will get costly and require a large budget.

Organic traffic is free traffic that you can receive forever. That’s why it is well worth spending some time initially to figure out the best keywords to use and rank for. It’s not only free traffic but its traffic that is looking for what you are talking about.

SEMrush provides everything you need in a single dashboard. When you log in and enter a URL, it will look something like this:


What is SEMrush?


There’s a lot more information below the ‘fold’ as well, but you get an idea of what SEMrush offers you.

SEMrush will give you useful information about:

  • Backlinks
  • Paid search traffic
  • Organic search traffic
  • Referring domains
  • Sample ads
  • Anchor links
  • Latest publishers


There are heaps of additional data available to you too, but you get the idea. This powerful tool is versatile enough so that you can discover anything of importance for getting ahead in the SEO game.


Is SEMrush Good?

Simply put,

YES, it’s good!

I count my lucky stars every day for a tool like SEMrush existing. It has helped my websites and businesses dramatically.

It’s a great tool and the data you get is very useful. The dashboard, while a bit intimidating at first, is highly intuitive and easy to use. You can even create and save projects.

The insights you receive from SEMrush can paint a very clear picture of where your site stands, as well as any other website in your niche. Competitor research is a breeze.

SEMrush is a powerful tool that I would go as far as to say is best-in-class.

That’s a bold statement, I know. However, this is because it’s a powerful tool for both SEO and SEM, which is the umbrella under which SEO exists. After all, it’s right there in the name.

When it comes to SEO, SEMrush is excellent for doing the following:

  • Keyword research
  • Technical SEO
  • Checking site health
  • Creating backlink campaigns
  • Getting ideas for new content
  • Getting on-page assistance


When it comes to SEM, it can help with the following:

  • Monitoring where competitors are advertising
  • Performing keyword research
  • Monitoring CPC


With a tool that can do all of this and more, it’s no wonder why people like me are ranting and raving about it. I’m convinced you’ll fall in love with it as well!


What Are the Top 5 Research Tools of SEMrush?

If you were wondering what does SEMrush does, you should now have a better understanding of what it is. If not, go back to check it out again.

Given how many features this suite of tools has, you may be unsure which features shine more than the rest. To make it easier for you, below are the top 5 features of SEMrush.


1. Most Recent Position Changes

There’s a report you can generate that shows you how your site’s doing at this very moment. You will see the changes to the keyword rankings for your site. This is usually the go-to report whenever I get into my SEMrush dashboard. That’s because I can quickly find out whether there have been changes in the rankings within the past day. Consider this part of your daily routine when you’re focused on SEO for your website.


2. Organic Keywords Per URL

This could be the best feature in SEMrush.

This is because it helps you identify the best keyword opportunities for current URLs on your website. Also, you can identify keywords to use in new articles you will want to write.

Seeing exactly what keywords are ranking on specific pages and posts is an invaluable tool. If you want to get ideas for what keywords to use in a new article, simply input a URL of a competitor’s page or post.

You’ll get a list of all the keywords they’ve got ranking for that article.


3. Competitor Research

If you’ve got a website in some niche, no matter how small it may be, you have competitors. That means you will want to get ahead of them in the SERPs so that you get all that sweet free organic traffic. It’s an essential component of your marketing strategy.

SEMrush makes finding new topic ideas and keywords very easy. There’s a widget that will show you all your Organic Competitors. These are sites with similar content to yours, which overlap with your ranking keywords.

Click on any of these competitor URLs to get more details.


4. Keyword Magic Tool

When you want to find the keywords that are related to your primary keyword, the Keyword Magic Tool is the best way to do so.

First, you enter the main keyword, which will get analyzed. Then, the table will generate many related keywords and phrases. You also get helpful metrics, such as what their search volume and keyword difficulty is.

You’ll be seeing a lot of information, so you can filter what you want to see and what you think is irrelevant.

If you want to know exactly how to do keyword research with SEMrush then take a look at this article.


5. Backlink Analysis

I want to spend a bit more time talking about the robust backlink analysis tool SEMrush provides.

Sure, a majority of people don’t look too deep into backlinks, but I have found this to be very useful. I would suggest you take advantage of this tool as well. That’s because this one is great at identifying positive links, as well as bad ones.

It can also find lost links, linking domains, and more. I think the main reason most people avoid using it is because of the sheer amount of data it spits out at you. However, once you get over the initial shock, you will find that all that data can help you get ahead of your competition.

You will see all the backlinks that SEMrush found for your site. You can see the new do-follow links you got, as well as whether any of them are spam links.

That is vital to know because when there are too many, you may see your organic traffic start to drop as Google won’t like it if your site has lots of spammy backlinks.

You want to keep on top of the quality of your backlinks, and this is the tool that can help you do it.


Bonus! – 6. Keyword Gap Analysis

In the domain analytics tool, you can enter up to five competitor websites and see and compare all their keywords.

Highly valuable information f you ask me!

These are the top 5 features that I use in SEMrush that I am sure will help you get more organic traffic over time. There are many more features and too many to cover in this shortlist.


Where Does SEMrush Get Its Data?

So, how is SEMrush getting all of this data gold? Are they somehow getting into everyone’s Google Analytics data?

SEMrush isn’t doing anything shady. They have developed complex machine learning algorithms and use highly-trustworthy data providers. Together, these let them show lots of accurate data to users like you and me, about any website.

There are multiple methods of data collection to ensure the quality of the data stays precise. Also, they’re only using the most up-to-date data sources. They even run it through a cleaning process to make it as useful as it can be.


Where does SEMrush get its data?


How SEMrush Data Is Collected?

SEMrush uses third-party data provides to get Google’s actual search results. This gets used for keyword analytics, as well as search engine rankings. Half a billion of the most popular keywords get looked at!

This tool looks at both organic and paid search results so that you get the full picture of how visible a site is on Google.

Using this intel, SEMrush then looks at both the live and historical data. That is what helps it identify position changes for the reports it generates.

Some ways of obtaining data is a bit of a mystery to anyone outside of SEMrush. That’s because the precise methods used are kept carefully guarded secrets, due to the proprietary nature of the algorithms.

After all, they’ve spent years developing and optimizing them. What we do know is that the keywords are ‘refreshed’ every month. That means you can be sure that the data SEMrush gives you, reflects Google’s recent results.

SEMrush gets its data thanks to the hundreds of partnerships it has with data providers around the world. Over two billion ‘events’ are logged and anonymized daily.

Now that’s a lot of data!

Once they do this, their ‘Neural Network’ algorithm gets deployed so that a probable estimate gets shown to users of the tool, based on statistical sampling, as well as error testing.

Finally, SEMrush has its very own backlink crawler.

It crawls more than 17 billion pages on the internet, every day!

It is always adding new links that weren’t in its database the day before. Such a massive collection of pages means that it is likely to have any page out there that is relevant in any ranking capacity.

The ways SEMrush gets its data are ethical, as well as accurate, which is why I support them and continue to use it pretty much every day.


Is There a Free Version of SEMrush?


There is a free version of SEMrush you can start using right now. When I didn’t need to do that much research on my site or my competitors, I used the free version for quite some time.

However, after ten searches within SEMrush, you will have hit your limit for the day. For the first seven days of your free trial, you get to use the full version of SEMrush, without any limits. That’s like subscribing to either the ‘Pro’ or ‘Guru’ subscription.

During your trial, you can test out all the tools and see any report you’d like. I think it’s very generous for SEMrush to offer access to everything with a free trial that you could use indefinitely in theory.

However, realistically you will want to be conducting more than ten searches a day for data, so you’ll want to upgrade pretty quick.


What Does SEMrush Cost?

The Pro subscription cost starts at $99/month, which is well worth the money.

It will stop you from stabbing blindly in the dark and save you tons of time. The amount of value you receive will come back to you several-fold. You will reach your traffic goals much more quickly.


How To Cancel SEMrush

To cancel your SEMrush account, just log in and navigate to the subscription page.

Find the link that says “active” next to “recurring” and select the “contact us” link. This will take you to the cancellation form.


How Do I Find Keywords With SEMrush?

With SEMrush you have access to information on over 10 billion keywords, which can be a tremendous help for your keyword research!

Rather than go into details here, we have a full article called How To Do Keyword Research With SEMrush – Magic Tools which lays out exactly how to use SEMrush to find the best keywords.


Wrapping Up

If you came here wondering what does SEMrush does, you not only found that out, but you learned a lot more about this powerful all-in-one suite of tools.

I consider SEMrush one of the most valuable investments I have ever made, and I am sure that you will too.

If you want to get ahead of your competition and rank high on the SERPS, then this is the tool that you need.

Get your SEMrush free trial here.

Hope you found this article helpful and thanks for reading.

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