Leadpages is perhaps the most well-known landing page builder out there. Not only that, but it has the most templates and features out of any other competitor.
If you’re a complete newbie when it comes to creating landing pages or you already have some experience, you will want to stick around and learn more. However, Leadpages may not be right for everyone, which I will get into in more detail later on.
In my Leadpages Review 2020, I will give you the essential information you need to know, which will answer the question “Is Leadpages the best landing page builder?”
Leadpages is a suite of software tools entered around a landing page builder. It also includes a lead generator tool, helping SMBs capture more leads and convert a higher percentage of those leads into sales.
With Leadpages, you can easily create sleek cloud-hosted landing pages, while growing your website’s traffic, and getting a ton of new leads.
Besides creating responsive landing pages, you also can create pop-ups on your site, helping capture more leads. You can do all of this within the span of a few clicks, using a wealth of highly-customizable templates within the drag-and-drop editor.
What Does Leadpages do?
There are quite a few powerful features packed into the Leadpages suite. Altogether, these make it one of the leading landing page builders and lead generation tools for small and medium-sized businesses.
Here are the main things Leadpages features:
Drag-and-Drop Page Builder
I don’t think it could be any easier creating a landing page than it is when you create one using Leadpages.
The drag-and-drop function makes the entire process a breeze. There’s no need for coding or anything complicated. You can create simple and clean landing pages that fulfill your needs.
Within the landing page builder, you get over 150 templates to choose from. These won’t require you to put in that much work to get set up. Leadpages is all about making the process of building landing pages as easy as possible. Many of these templates are great on their own. All you need to do is change the text and images to suit your needs, and you’re done!
There’s a neat feature for the templates that shows you what the conversion rate is for a particular template. That means you can pick one that converts well on average, all but guaranteeing that you will achieve similar results.
Of course, there are other adjustments you can make to the landing page within the page builder tool as well. These include:
- Adding images or videos
- Adding a countdown timer
- Modifying the page’s layout
- Move key content around the page
You can also place additional elements anywhere on your landing page. The one constant within your landing page will be the responsiveness of it. That means it will always look great on a mobile screen, no matter what you change around on the page.
Have you seen pop-up opt-in boxes show up on a site you went to, offering you an exclusive discount or some other offer? That may have been a Leadpages Leadbox. These pop-up boxes show up at a certain point after a user has gone to a website, either automatically or by following certain predefined conditions.
The most popular opt-in pop-up box is considered to be the two-step one. This means that a visitor to a site triggers the box by clicking on a specific button. It’s been proven to convert well, hence why it is so popular.
Your primary purpose for using the Leadboxes is to increase engagement, which increases leads, which increases your revenue. It’s a seamless process that has been used by countless people to grow their businesses.
- Setting up the conditions for the pop-up to show up after a set amount of time. Alternatively, you can set up the conditions so that it shows after a visitor has gone to your website after a predefined number of times.
- Triggering a pop-up to display once it is apparent the visitor is exiting the page.
- Making use of the 2-step opt-in option, so a visitor has to click on a button to trigger the pop-up to be shown to them.
What’s more is that you can even add videos or countdown timers to your pop-up boxes, which has been shown to increase conversation rates.
If you feel that a pop-up is too in-your-face for your target audience, Leadpages also has a more subtle alternative. Called an alert bar, this lead generation and call to action (CTA) solution won’t interfere with the user experience visitors to your website are having.
As with everything else Leadpages offers, alert bars are mobile-responsive. They make a great CTA that can provide you with additional leads.
This feature makes it easier to get your current subscribers to sign up for something new you are offering. Someone only has to sign up once. Then, their email address gets included in a special database, ready to use for other lists you may want to create for special offers. Visitors can sign up by making just one click on a signup page.
Rounding out the list of features is Leaddigits. With this feature, not only can you capture the email addresses of visitors, but you can also collect their phone numbers. Depending on what your needs are, this could be incredibly beneficial for you.
Pros and Cons of Leadpages
As with everything, there are both pros and cons to using Leadpages. Let’s do a quick rundown of each, to give you an idea of what this software suite is great at and what it doesn’t quite get perfectly.
Pros and Cons
- Simple and easy-to-use interface, thanks to the drag-and-drop functionality.
- Embedding videos is as simple as copying and pasting an embed code generated by YouTube.
- You can close landing pages and pop-up boxes and then slightly modify them.
- A huge amount of landing page templates that can be modified using a drag-and-drop editor.
- Analytics provide very helpful insights.
- An enormous amount of customization options.
- Integration with Zapier for the enabling of “push” functions.
- A wealth of resources teaching you all about sales funnels and digital marketing.
- It may take some trial and error to figure out things like alignment, spacing, and sizing.
- Some of the editing tools have dropdowns, so most elements will initially be hidden.
- You have to pay every month or year to keep using it.
How to create a Landing Page with Leadpages
Building a landing page using Leadpages is incredibly simple. You’ll mostly be dragging, dropping, clicking, and typing. The already-made templates take a lot of the work out of the process. You don’t need to hire expensive designers or developers. You’ll have professional-quality landing pages in no time.
So, how do you create a landing page with Leadpages?
Here’s the gist of how it’s done…
Select a Template
With over 150 templates, and soon to be 200, there is bound to be one you love. Once you’ve clicked on “Landing Pages” you will have to click on the big button saying “Create New Landing Page.” However, I suggest making it easy on yourself and just going straight to the template gallery to choose a pre-made template.
Instead of clicking “Create New Landing Page” go ahead and click on “View All Templates.” Choose the type of template you would like or browse around through all the templates. Once you find one you like, click on “View” to see a preview of it. If you still want it, click on “Use this Template.” Give your landing page a name and then click on “Start Building.”
Edit the Template Content
You will notice that there are already-created areas on the landing page template that include placeholder widgets. Feel free to get rid of any you don’t want, move them around, edit them, or add custom content. All changes are saved automatically.
You can edit every widget by simply clicking on it. This will take you to its settings, as well as the area where you can edit the content contained within it. There is plenty of styling and customizing you can do here.
Create a Form
After you’ve got all your widgets properly set up, you can create a form. This can be done by using a form widget to help you grab email opt-ins from your landing page. There should already be an opt-in form within most templates.
Add a Lead Magnet
Your lead magnet will be the incentive for people to give you their email address. This is usually something like an ebook.
Once people input their email address to get your lead magnet, they will see a Thank You page. This is a page you should create from scratch so that it’s unique to your offering.
Publish Your Page
Once you’ve completed all the steps above, click on the “Preview” button to see your new landing page.
If you love it, click on “Publish” to share it with the world!
That’s all there is to it!
How much does Leadpages cost?
Now that I’ve probably convinced you that Leadpages is the best landing page builder suite, you might want to know how much it costs.
There are three tiers: Standard, Pro, and Advanced.
Depending on how large your business is, one of these tiers will be more suited for you than the others.
The Standard tier is for entrepreneurs and small businesses.
The Pro tier is for SMBs that are already bringing in decent revenue.
The Advanced tier is for businesses that have dozens of websites and have scaled out pretty far.
There is no enterprise tier since Leadpages focuses on catering to small and medium-sized businesses.
You have the option of either paying on a monthly, yearly, or bi-annual basis. The more extended subscription you get, the less you will have to pay overall.
I’ll break down each plan individually for you.
This plan runs you $37/month when you pay month-to-month. However, this drops down to $25/month when you pay for the entire year. The Pro plan is Leadpages’ most popular one.
Here are some of the major features you get with the Standard plan:
- 1 website
- Unlimited landing pages
- Unlimited pop-ups
- Unlimited alter bars
- Unlimited traffic and leads
- Free domain if you get an annual subscription
- Free hosting for your landing page
- Over 150 templates to choose from
The Pro plan will cost you $79/month when paying monthly, but only $48/month if you pay for the entire year.
Some of the best features of the Pro plan include the following:
- 3 websites
- Group coaching every week
- Ability to conduct only sales & payments
- Unlimited A/B split testing
- Email trigger links
- 10 opt-in text campaign opportunities
The most expensive and extensive plan for Leadpages is the Advanced one. You’ll find this plan suitable for your needs if you’re someone who has a marketing agency or something similar and need to cover a lot of ground. This plan costs $321/month when you pay monthly, but just $199/month when you pay for ahead for the entire year.
Besides including everything the Pro plan has, here are some additional juicy features you get:
- 50 websites
- Advanced integrations
- 5 pro-sub-accounts
- 50 extra opt-in text campaign opportunities
- Personal Quick Start Call
- Virtual workshops on Leadpages
With each one of these plans, you have the option of starting a free trial. This means that for 14 days, you can try out any one of these without paying anything. This can help you decide on which plan is right for you if you are still unsure.
Wrapping up this Leadpages Review 2020
That wraps up this Leadpages review 2020. You should now know the answer to the question I posed at the beginning. “Is Leadpages the best landing page builder?” I honestly believe that yes, yes it is. Given all the easy-to-use features that make creating a high-converting landing page and other lead generation solutions, Leadpages is well worth the money in 2020.
If you found this Leadpages review 2020 helpful and need other tools and recommendations for your website or blog, you can check out the Resources Page here.