Love it or hate it, every digital marketing strategy really needs to begin by conducting keyword research. When you do this right, you will rank for keywords in a better place than your competitors, getting your site’s pages to the top of the SERPs (Search Engine Results Pages).
When you achieve this, you will increase website visits, engagement and hopefully sales conversions, assuming you are selling something of course. You will also see the ROI (return on investment) on your ad campaigns improve.
With SEMrush you have access to information on over 10 billion keywords, which can be a tremendous help for your keyword research!
In this article I will show you how to do keyword research with SEMrush quickly and easily. None of this should take you more than half an hour when you know what to do and how to do it. However, you can always take a deeper dive and perform hours upon hours of keyword research to find the perfect ranking solution.
What Is SEMrush?
SEMrush is an all-in-one SEO (search engine optimization) toolkit providing you with a complete workflow for all your SEO needs, including keyword research.
There is a massive wealth of useful data you can glean from the tools SEMrush provides you. The site audit tool will let you know precisely what is working well on your site and what could use some optimizing.
You can also perform a backlink audit and analyze the competition. All the tools SEMrush offers work seamlessly together to help you develop an effective SEO marketing strategy for your business.
SEMrush has a Keyword Magic Tool that really is, err… magical! All you need to enter is a single seed keyword (one word), and you will get a ton of relevant keywords spit out.
With billions of keywords possible, spanning over 100 databases, you are sure to get some really good keywords.
What Is Keyword Research?
For those that don’t know, I’ll also like to do a brief overview of keyword research as well. Basically, a keyword is a word or phrase that people enter into a search engine when they want to find something.
Keyword research is when you learn where organic search traffic is coming from. It is a cornerstone of all digital marketing, not just SEO. Otherwise, it would be called SEOrush.
When you pick good keywords, your target audience will will be able to find you better, gaining you more traffic and in turn, more leads and sales. You can also improve your ad campaigns and develop greater brand awareness.
You should be conducting keyword research regularly. That’s right. It’s not a one-and-done sort of operation. You need to understand that keywords, along with their popularity, change. Also, your target audience will change, even if it’s only slightly. The way people use search engines will also change over time.
Search engines themselves will also change, due to updates of their search algorithms. You have to keep updating your content so that it stays relevant.
How to Do Keyword Research With SEMrush
SEMrush’s toolkit will help you find the best possible keywords. Here are some of the main SEMrush tools and how you can use them.
SEMrush Keyword Overview
You can first start with a tool called Keyword Overview. This will help you quickly analyze keywords. With Keyword Overview, you get all the primary keyword metrics, which include:
- Search Volume
- Pain Competition
- Top-Ranking Pages
- Ad Copy
To generate this overview report, you simply need to enter a keyword into the search box. Once you do, you can start your keyword analysis.
SEMrush Ad History Tool
The next tool you should use in your keyword research is Ad History. This report will show you the latest advertising trends, which can really be insightful for you because it shows how popular the keyword currently is in paid search ads.
You will get the inside scoop on all the websites that have bid on a specific keyword and had a PPC ad within the past year.
With the Ad History tool, you get to see how much traffic ads are generating with a particular keyword. You can also view how many ads there were in total for a specific keyword. Really useful information.
SEMrush Keyword Magic Tool
The Keyword Magic Tool may be the most powerful tool within the SEMrush toolkit. It will provide you with an in-depth analysis of keywords and help you curate a list of high-conversion high-ranking keywords.
All you need to do is start with a single seed keyword and let the magic start.
Take a look at all the suggestions for long-tail keywords. You can sort the groups of keywords it provides in order of search volume or by the number of keywords. You can even exclude certain groups that you feel don’t align with your purposes.
There is also a special function called a Match Modifier, which lets you widen or narrow the search down to a keyword selection that you find desirable.
You also can use the Questions Filter, which will sort the list of keywords by those which are in the form of a question. These will get you a great deal of traffic and can even trigger article snippets in search results, helping you reach the top of the SERPs! This feature alone is outstanding and can save you a huge amount of time finding the right keywords.
Advanced filters will help you narrow keywords down even further, by word count, search volume, Keyword difficulty, CPC, competitive density, and the number of results.
You can use these advanced filters to either include or exclude keywords in various types of matched groupings. There is a lot to play around with here, so you will have to explore around. You wont be disappointed.
To rank high in the SERPs, you need to start out with ranking for keywords with lower keyword difficulty. You aren’t just going to shoot to the top of the first page on Google for a common keyword right away, it takes time to build up website authority in your niche.
With the Keyword Difficulty Tool, you can judge how difficult it will be to outrank other competitors regarding a particular keyword. This helps you set realistic targets for ranking high in the organic search results for certain keywords.
This tool shows you a difficulty index ranging from 1% to 100%. The higher the percentage, the more difficult it will be to outrank a competitor in the organic SERPs.
Best advice if your starting out is to aim for long-tail keywords below 10% difficulty and to make it even easier, probably below 5% difficulty and build up over time.
Keyword research is essential to getting more organic search traffic. You should be realistic, meaning identify and use keywords with low competition. This way you can start ranking for some keywords relatively quickly.
Don’t worry about trying to rank on the first page of Google right away. All the work you put into keyword research will pay off with an abundance of free traffic eventually, just keep going.
Instead of setting unrealistic goals, set ones that will net you results within your means and then go from there.
Hopefully, you now know how to do keyword research with SEMrush and if you’re still not sure and want more info, keep reading below.
Want To Learn More About SEMrush And Keyword Research?
Below, you can get access a FREE keyword research course from SEMrush favourite Greg Gifford!