Leadpages is a powerful platform for creating sales pages, as I’m sure you already know. However, you will likely want to track your conversions and sales from Leadpages, especially if you are using Facebook Ads to promote your offer.
For this, you will need a Facebook Pixel.
The FB pixel is a wonderful thing indeed and you can learn so much from using it.
Below we are going to show you step by step how to add Facebook Pixel to Leadpages. You can also use this on your third party website if you know where to place your tracking code.
With the Facebook Pixel, you are basically gathering data on people who visit your landing pages via clicking on your Facebook ads. You will need to create Facebook Pixel, inside Facebook, to get the Facebook Pixel code.
That’s really all the pixel code is – a tracking code.
So, let’s get into how you get your Pixel code and how you put it into Leadpages. Keep reading below.
How to Add Facebook Pixel to Leadpages
Note! – If you haven’t already created your Facebook Pixel, then you can create one now. Just click on the ‘Create A Pixel’ button in the Facebook Events Manager and follow steps. If you get stuck, you can follow this tutorial for help.
- Start by logging into your Facebook Ads Manager account or Business Manager account and go to your Events Manager in the top left header menu.
- In the Facebook Events Manager, you will see your Facebook Pixel under the Data Sources heading. Click on your Pixel and this will bring up the Overview.
- You will see a drop-down menu called ‘Set Up‘. Click on this and select Install Pixel.
- Next click on the ‘Manually Add Code To Website‘ option.
- Copy the Base Code. This is something you will have to copy and paste into Leadpages.
After you have copied the code, you will be ready for the next set of steps of adding Facebook Pixel to Leadpages.
- Head over to Leadpages and log into your account.
- Open up the edit mode of the desired Leadpages page template you want to include Facebook Pixel in. Make sure you are in your Drag and Drop edit mode template before heading any further.
- Once there, go to the side menu on the left side of the page and click on the ‘Page Tracking’ section.
- Select the ‘Analytics’ tab and paste your Facebook Pixel code in the ‘Head Section Tracking Code’ box.
- Click Save.
You will want to repeat these steps for every page that you want to enable tracking on. For example, if you have a multi-step funnel, make sure the code is on all pages of the funnel including the thank you page.
That way you can track every step of your sales funnel, like pages views, view content, add to cart, submit details, enter checkout details, and purchase. All highly valuable information that can enlighten you on how to improve your funnel steps.
That’s pretty much that. Quite straight forward really and something everyone should be able to do themselves.
If you’re concerned that you didn’t do everything correctly, you can install the free Google Chrome extension called Pixel Helper. Once installed, you can check each of your pages to see if they show the pixel in the chrome extension. Pretty handy to check your tracking is working.
How to Set Up Conversion Tracking
So, now you’ve installed Facebook Pixel on your Leadpages pages. Congratulations! You can now get valuable data about the people clicking on your Facebook ads and viewing your sales pages and taking any other actions on your landing page.
If you want to now see data on the customers that have clicked on your call to action or purchased from you, Facebook provides the option to create custom conversions, giving you even more page insights.
Here’s How To Set Up A Custom Conversion
- Go to your Facebook Events Manager Data Sources.
- Go to the drop-down menu called ‘Set Up’ again and select ‘Set Up New Events’ (Standard Event).
- You can choose two options here but I recommend using the Facebook Setup Tool so click on that.
- Enter the Leadpages URL that marks the conversion which is usually the ‘Thank You’ page or similar after someone opted in or subscribed. Click on ‘Next’ and this will open up the URL with an options box in the top left of the screen.
- Click the ‘Track URL’ button in the options box.
- Select your standard event – Lead, Page View, Purchase, etc.
- Click ‘Confirm’
Celebrate, because you’re done with event codes! Facebook Pixel will take care of the rest.
Facebook can now see info from your pixel code about who clicked and signed up. You can use that data to create audiences that you can then target with ads.
Getting specific with Facebook Ads custom audience targeting, as you may well know, can be a gold mine. You save on your Ad budget as you are not showing your ads to the wrong people.
With enough Facebook Pixel data about the type of people that view your Leadpages landing page, you can then go on to create Lookalike audiences similar to customers that have taken action on your landing page!
I shouldn’t have to explain to you how valuable this can be in improving your conversion rate.
Leadpages WordPress Plugin
Did you know that there is a plugin to connect Leadpages accounts direct to your WordPress site? This makes it easy for you to install all your Leadpages landing pages.
Simply click the Actions menu (the 3 little dots), then select Publishing Options. This opens a pop-up window.
From the pop-up window, click the WordPress Tab, then click the Download button to download the Leadpages plugin.
You then simply need to upload and install the plugin to your WordPress site, like you would any other plugin. Don’t forget to activate the new plugin once it is installed.
If you have installed the Leadpages WordPress plugin correctly, you will see it on the left side dashboard menu in your WordPress admin. From here you can log in with your Leadpages credentials and start using Leadpages from your WordPress dashboard. Pretty cool!
Sidenote – It’s worth pointing out that your WordPress site must have PHP version 7.2 or higher for the Leadpages WordPress plugin to work. You can check out our guide to updating the PHP to the latest version in this post here.
Facebook Pixel is an incredibly useful and powerful tracking tool that can help you track how well your Facebook ads are converting and which opt-ins are converting better than others.
You can tweak your landing pages to perfection accordingly, and find out who your audience really is, based on the insightful tracking data Facebook Pixel provides you with.
Adding Facebook Pixel code to Leadpages takes a few steps, but as you can see, it’s not overly complicated.
Enjoy the treasure trove of data the Facebook Pixel provides you to improve your sales pages and increase your sales!
With web traffic increasing year on year, it’s vital you make the most of your traffic. You can do just that, with Leadpages and Facebook Pixel.