Chatbots are becoming a popular tool for increasing sales online. You won’t be around 24/7 but your customers are. Chatbots are here to help. If you run a business that you want to scale, you need an automated system that can help potential customers, day and night. We take a look at the different types of chatbots and how much chatbots cost.
There are three basic tiers of Chatbot pricing, which are as follows.
- Tier 1 – Develop your own Chatbot for free. However, this requires technical knowledge.
- Tier 2 – Chatbot software services. These can cost up to $50 Per Month.
- Tier 3 – Custom built Chatbot. $500 – $5000 Per Month. Tailored to your specific needs.
With over one in four SMBs and 1.4 billion people currently using chatbots (and rising), you’re going to want to get in on the trend. Otherwise, your business may be left behind. We’re going to take a good look at how much chatbots cost, what they can do for your business, and the different options available to you today.
A chatbot can cost as little as $0 Per Month (Free). That’s right, nothing! However, they can also head upwards of $5,000/month. It really depends on how advanced the chatbot is, whether you develop it in-house or use an agency, and what you program it with.
To get down into more specific terms, we need to first look at the three tiers that you will find chatbots occupying.
- FREE – A chatbot in this tier will cost nothing if you develop it in-house. That means it will require your time and technical skills. It will only contain basic functions so that it can respond to inquires from customers, as well as questions from prospects.
- $0/Month – $50 Per Month – Chatbots in this tier are designed using chatbot building software. You will still be creating a chatbot in-house, but it will be more powerful and be more feature-rich. Besides answering inquiries, it can capture leads, get involved with Facebook ads, and more.
- $500/Month – $5,000 Per Month – In this tier, you will get a chatbot developed and maintained by a chatbot agency. They will take care of lead generation, the execution of sales funnels, and getting involved with customer care, as well as re-marketing.
The 5 Most Common Types Of Chatbots
Depending on what kind of chatbot you want, you will be paying a different kind of price. You need to get clear on what you need a chatbot for in the first place. Here are the most common types of chatbots to give you an idea of what you need.
1 – Customer Service Chatbots
These chatbots will provide FAQ’s, store hours, directions to a store, information on services a business offers, and more. They are basically an online version of a phone menu, but more engaging and interesting.
2 – Website Chatbots
A website chatbot offers up support to prospects, helping steer them toward what they are looking to purchase. This is a simple chatbot and will cost very little.
3 – Scheduling & Registration Chatbots
These chatbots will take care of filling appointments for a service-based business, like a dentist or a life coach. They can help save time when it comes to responding to emails and working out appointment times.
4 – Transaction Chatbots
A chatbot can also support fulfilling online transactions. Also, it can give customers coupons and discount codes, along with receipts, tracking information, and more.
5 – Lead Generation Chatbots
A lead generation chatbot is focused on growing leads. That’s simple enough and usually involves getting prospects to enter their email addresses. Drip email marketing campaigns are also another connected feature to these chatbots.
After reading through this list, you will likely have a good idea of what kind of chatbot you need, to help you grow your business right now.
Going In-House Vs. Hiring Out To An Agency
When it comes to figuring out a chatbot strategy and the costs involved, you will have to consider going in-house or hiring out to an agency. Deciding on which one you will go with can and will make a significant difference when it comes to price.
Going in-house means you or your team will be creating the chatbot. For the record, it’s quite easy to make a basic chatbot. In fact, there are chatbot builders you can use that will make it simple, even if you are bad at coding.
When you hire an agency, you will be bringing in outside help that specializes in developing chatbots. This option also means you won’t have to spend time learning how to build chatbots, time you can spend on other business tasks.
Here’s what the cost breakdown can look like when looking at in-house vs. hiring out.
In-House Chatbot Costs
If you are going to use a chatbot software platform to develop your own chatbots, you can expect to pay around $50-$500 Per Month.
If you are paying someone in-house to set up and develop the chatbot, you will need someone for around 5-100 hours of work, depending on your needs and the skill of that someone.
For ongoing chatbot support and maintenance, expect to pay either nothing for chatbot software services or up to 10 hours of work per week for someone in-house.
Agency Chatbot Costs
Costs for a chatbot software platform will also cost $50-$500 Per Month when you hire an agency to develop a chatbot for you. The difference in price comes down to how much you pay for their time.
To set up and develop a chatbot, it will cost you $500-$2,500. Receiving ongoing chatbot support and maintenance will run you $50-$5,000 Per Month.
So, what exactly are you getting here? I’ve created a breakdown that will make it clear what the associated costs for a chatbot are.
Chatbot Agency – Software Platform
At the very least, you will need a chatbot builder. There are a number of options when it comes to chatbot builders, so shop around and find one that you feel you want to go with.
Chatbot Agency – ChatBot Development And Setup
A chatbot should, at the very least, be able to answer commonly-asked questions (FAQs) related to your business. Also, it should know how to collect helpful information about new customers and prospects. This can help your business qualify and identify them, whilst also preparing them for your marketing sequences or sales funnels. Doing this in-house will mean you need to learn how to use chatbot software first or develop your own (opportunity cost?).
Chatbot Agency – Support and Maintenance
When you get a chatbot operational, you will likely need to tweak it here and there. An agency will do this for you but for a price of course. Alternatively, you can sit down and work on tweaking it for a few hours each week. The only time you will not be spending that much, or any, time tweaking your chatbot is if it’s a simple FAQ chatbot.
Depending on your needs, you may consider looking at services like ConversioBot.
CoversioBot is a cloud-based service aimed at helping businesses grow with conversational marketing using chatbots to boost engagement, increase conversions, get more leads or bookings.
You can also use ConversioBot for customer support, quizzes, and surveys.
ConversioBot offers chatbot templates that you can customize and all you have to do to install a chatbot on your website is copy and paste a line of code. No coding skills required!
You can also use ConversioBot on your Facebook business page, which keeps things congruent.
It’s great for WordPress sites and also integrates easily with other services like GetResponse, Leadpages, ClickFunnels, and Shopify.
There are two service options available from ConversioBot, the Lite version, and the Pro version.
- ConversioBot Lite costs $35 Per Month
- ConversioBot Pro costs $47 Per Month
Also if you sign up on the below link you will also get three bonus features included for free!
- Bonus 1 – 5 Done-For-You Chatbot Templates (Valued at $147)
- Bonus 2 – VIP Training On Selling Bots (Valued at $197)
- Bonus 3 – Bonus Bot Images (Valued at $47)
Now that you know how much chatbots cost, you probably have an idea of whether you want to take this on yourself in-house or hire it out to an agency.
If you hire an agency for your chatbot needs, your time is freed up, and you can focus on doing what you do best. However, if you have a business with around a dozen employees, at least one of them is probably technically skilled enough to develop a chatbot.
An alternative to both an agency and doing it yourself is to hire a contractor who can develop a chatbot for you. This involves you hiring someone, like a freelancer, to set up and develop a chatbot that suits your needs, as well as train you or your staff to use it.
Chatbots will help boost your leads and sales, so it’s indeed becoming an increasingly in-demand feature to have on a website as part of your sales funnel, especially for small businesses.