Finding out how to grow your email list organically is not as straight forward as it fist may seem. It’s been the point of frustration for many, yet it doesn’t have to be that way.
Email is still one of the most effective methods for engagement, generating leads, and making sales. Unlike social media, you can customize your tailored emails to approach people uniquely.
Email is up to 40x more effective than social media platforms like Facebook and Twitter! That’s why you should put in the time and effort it will take to grow your email list organically.
It will pay off in a big way.
How to Grow Your Email List Organically
This article will go over everything you need to know about how to grow your email list organically. Organic growth is the most sought after type of growth because it happens naturally, and without you having to do much once it gets going.
There’s no need to use artificial or shady tactics to grow your email list, such as buying email lists. Avoiding these shady practices allows you to achieve extraordinary growth and success while reducing the number of unsubscribers.
You want the right kind of people on your list.
What Is An Email List And Why Is It Important?
Before we jump right into how you can grow your email list organically, let’s go over exactly why your email list is so important.
We touched upon a few reasons earlier, but let’s expand on them, and take a look at some more below.
Build Relationships With You Email List
You will want to focus on building relationships with contacts on your email list. Doing so will make promoting your products and services relatively simple.
When you develop relationships with your email list, you build trust. They will see you as someone that they are willing to give money to in exchange for something you give them, that they find valuable.
If they don’t trust you, they are less likely to buy from you.
Not only do you need to build trust, but you need to maintain it. An email list is an excellent way to personalize how you communicate with your customers.
You can provide premium-level offers and also learn what your customers desire. What needs do they need fulfilling? What problems do they need to solve?
To succeed in building relationships using your email list, you need to provide them with value in the emails you send and respond quickly to queries.
Maintain Control Of Your Audience
When you grow your email list organically, you have way more control over who your audience is. On social media, you don’t have control over your followers, fans. You can lose them if you lose your social media account.
If a social media giant suspends your account, you could find yourself without an audience. An email list that you have control over will give you access to your subscribers at any time.
Social media platforms regularly change their algorithms. People who follow your profile, page, or account will not necessarily see what you post. In fact, on sites like Facebook, you’ll probably achieve a mere 1% reach.
With your email list that you can backup, you guarantee that your emails will reach your entire audience, whenever you want.
Enjoy a High Conversion Rate
If you’re lucky, you’re going to get around 1% or 2% reach on Facebook with your audience. That is incredibly low compared with email.
Studies show that even though around one in five emails gets sent to a junk or spam folder, four out of five make it to the inboxes of your email list contacts. That is an incredibly high reach compared with social media platforms.
Also, your emails will probably be engaged with over several days, depending on how often people check their email and decide to open up their emails.
That means your campaigns can and will go on for longer. On social media, your campaigns will last anywhere from a few minutes to a few hours.
You can see why email allows you to enjoy a high conversion rate. Why not take advantage of this?
How To Create An Email List
To set up an email list, you will first want to find the best email service. Using Gmail is not going to cut it. Using the webmail feature your web host provides you will also cause problems for you, such as getting blacklisted as a spammer.
When looking for an email service provider, you want to look for one that enables you to do the following:
- Create a subscriber list
- Send emails to multiple recipients simultaneously
- Set up automated follow-up emails
- Create and insert email sign-up forms on your site’s pages
- Segment users
Choosing The Best Email Marketing Platform
Both of GetResponse and AWeber check off everything on the list mentioned earlier. You will find them both well-designed and easy-to-use.
Setting up an email list is simple. You won’t have any issues getting started. All the tools within these two services are named in descriptive ways as well.
Both of these have excellent customer service as well, in case you run into a snag somewhere.
Read more on GetRespose and AWeber here.
How To Get Your First 100 Organic Email Subscribers
Now that you have picked your email service provider and set up your email list, you will want to get some subscribers on your email list.
Here are some steps you can follow to help you do just that.
Provide Compelling Offers To New Subscribers
To encourage people to sign up for your email list organically, you will need to provide them with something appealing (lead magnet). An offer that they find valuable will quickly get them to enter their email address.
A good lead magnet could be a book, podcast, video, or some other content that provides value.
Make Your Email Sign-Up Process Simple
Don’t go on asking for lots of personal information. Stick to asking for either just an email address or both their email address and first name. The benefit of asking for their first name is that you can personalize your emails to them.
However, you have a higher chance of getting more sign-ups if you just ask for email addresses. The simpler your email sign-up form, the more email list subscribers you will get.
Encourage Email Forwarding To People On Your Email List
Encouraging your email subscribers to forward emails will get your emails to people outside your email list, without you doing anything shady.
If you do this, make sure people who get the forwarded email have a way to become subscribers to your email list. Also, make sure the people getting the forwarded email are not going to inadvertently click the ‘Unsubscribe’ button, unsubscribing one of your subscribers.
Send Subscribers To A ‘Thank You’ Page
Once someone signs up for your email list, make sure a ‘Thank You’ page greets them right afterward. You can provide them with the offer you enticed them to sign up for in the first place or a discount on something you offer. If it’s a discount, they may turn into paying customers immediately.
Alternatively, provide them with a freebie on top of whatever it was you initially offered them or create a referral campaign to get others to subscribe.
Use Social Media to Get Subscribers
If you have profiles on social media platforms, you can invite people to sign up for your email list through them. Ideally, you will create a landing page just for your leads coming from social media.
Make a post on your social media channel that includes a link to the landing page where they can sign up. You could consider running a paid ad on the social network of your choice to extend the reach of the post, encouraging users to sign up.
How To Grow Your Email List Fast
Now that you’ve gotten some subscribers to your email list, you will want to keep growing it. One method that has helped people achieve the greatest success is the use of opt-in incentives.
Just like how you initially convinced people to sign up for your email list, you will want to keep going with this strategy.
Great incentives you can provide people are:
- PDF report
- Exclusive invite to a private group
Make these offers personalized if you can. Surveys have found that, across the board, people are more likely to buy something if they get a personal offer. It also shows you see them more than just dollar signs. Create your offers based on what your audience likes.
Sure enough, your competitors will be offering freebies. You’ll want to make sure yours are more appealing than theirs. Even though both you and your competitors have free offers, people will not necessarily opt-in for all of them. They will shop around and pick the one they feel is the best.
Provide more value in your offers than your competitors do. You can do some market research and look at what your competitors are offering and give away more. Make sure you package the content in a way that is more aesthetically-pleasing.
Grow your email list beyond those who sign up for it by asking your subscribers to share it with others. If you have a great freebie offer, this will be easier to do.
Use Quizzes To Grow Your Email List
One final tactic you can use to grow your email list organically is to create a quiz for people to take.
People enjoy taking quizzes, so take advantage of this and create one that will appeal to your target audience. Tell quiz-takers that you will send the results to their inbox. They will submit their email address to you, and then you get to increase the number of subscribers to your email list.
How To Nurture And Maintain Your Email List
There are a few strategies you should follow if you want to maintain a subscriber list and not lose too many people.
Here are the key things to remember:
Send a Welcome Email
I mentioned this earlier, but it’s worth repeating. When you send a welcome email after someone signs up to your email list, you will show you want to start a relationship. Doing this will help people feel more favorable towards you and your brand, as it shows you care about them.
Provide Valuable Content In Your Emails
Include valuable content from webinars, ebooks, infographics, and other content right into your emails. It shows your subscribers that you aren’t just trying to get something from them with every email you send. You will be trusted more than your competitors and avoid losing your subscribers.
People usually enjoy hearing about the goings-on within a company or behind a brand. Let people in on the inside scoop. Inform them about upcoming products and services, along with exciting developments that your subscribers would be interested in knowing.
If you want to grow your email list organically, you will have to start using a reliable email service provider. Organic growth is far more valuable than buying an email list, and it will show people that you are a business that they can trust.
When you apply all the tips, tactics, and strategies outlined in this article, you will see organic growth in your email list. What’s more, you will enjoy higher conversion rates and see your subscribers turn into paying customers.
Email marketing is still king. That is why you should focus your time and effort on this powerful tool. You can achieve an incredible return on your investment.
Instead of cutting corners by buying email lists, grow your list organically. Go Back and follow all the information in the guide to grow your email list organically.
I hope you found this guide helpful. For more, check out our Top Tools For Building Your Email List article.