“99% of consumers check their email every day”
This is just one of the eye-opening email marketing stats from this HubSpot blog post. This stat is enough to make you realize the importance of email marketing in 2020 and beyond.
GetResponse is a popular email marketing software platform that provides all the essential features that you look for in an email marketing service.
Some features come with GetResponse that cement it as a top, professional email marketing automation service. We go over the 9 best features here in this GetResponse Email Marketing Review.
On top of that, you can try before you buy with a 30 Day FREE Trial, so you can take it for a trial run without even handing over your payment details.
In this GetResponse Review, I’ll provide you with the must-know information about this feature-rich email marketing software.
What Is GetResponse?
GetResponse offers a comprehensive email marketing software solution that allows you to easily create emails, increase your sales, and boost traffic to your site. You get access to integrated email marketing automation, as well as autoresponders, automation, and the creation of landing pages.
These, along with other features, make it easy to automate important tasks for all your critical email marketing campaigns.
Diving deeper into what GetResponse offers, we find more features, including:
- Support for Webinars
- Landing Page Design
- Mobile-Optimized Content
- RSS to Email Service
- Contact Import
- Email Statistics
- Customizable Email Newsletters
- Pre-Made Templates
- Integration of Analytics
- Social Media Integration
- Email Scheduling
- Customer Support
That’s not all the features that come with using GetResponse, but you can already see how feature-rich it is for email marketing purposes.
Also with pointing out here that Getresponse provides good customer support, you can get your questions answered quickly by jumping on the easy to use live chat with the customer support team.
Customer service is one of the most important features these days if you ask me.
Why You Need GetResponse
To put it simply, you need to keep all your emails, leads, and customers in good order to easily keep in contact with them about your valuable and relevant content.
You may think that you can cut corners and take on email marketing on your own. However, chances are you will just end up looking like someone sending out spam or unprofessional email blasts.
With Getresponse opt-in email subscriptions, subscribers are giving you express permission to send them emails about relevant content. This will help you avoid getting your email addresses flagged as spam accounts and help keep your conversion rates high.
The last thing you want is for your email campaigns to be going directly into someone’s spam folder. The opt-in feature that is offered by using GetResponse gets rid of that uncertainty, ensuring your emails will always reach the intended inboxes.
The ability to track how many clicks and opens your emails get is vital to understanding whether your email subject lines, along with the email contents, are engaging and converting well.
Lets’s review some of the advantages of using an opt-in email marketing automation solution like GetResponse:
- Keep the reputation of your business high
- Receive only subscribers who want to see your emails
- Keep your email marketing costs low
- Develop highly-targeted and valuable email lists
- Increase your site traffic and sales
- Design targeted email campaigns
- Get emails directly into inboxes and keep them out of spam boxes
Now that you know why you should use Getresponse opt-in email marketing, let’s review some of the key features of GetResponse.
GetResponse – The Best Features
You will be hard-pressed to find a more comprehensive email marketing tool than GetResponse. You get all the essentials, as well as some extras that are a pleasant surprise. With new features continuously being rolled out, it is shaping up to be an all-in-one digital marketing solution.
However, just because it has so many features doesn’t necessarily mean it executes any of them expertly. So, let’s take a deeper look into the main features of GetResponse so you can see for yourself how valuable the email marketing service can be.
1. Email Autoresponders And Email Automation
At the basic level, an email autoresponder is a newsletter that is sent to a subscriber according to any interval you decide on.
For example, you can set the Getresponse autoresponder to send an email right after someone opts into your mailing list. This email will usually be welcoming them to your business.
A great help to your marketing efforts but there is lots more back-end marketing that you can do.
Using Getresponse email automation you can set up email sequences, with intervals of your choice, so you can email your customers with information on exclusive offers services. You can set-up a welcome email on day one, with several follow up emails later in the week, to gently remind customers of your exclusive offers.
A few weeks later, after your initial email automation sequence, you can have an email go out that encourages subscribers to start following you on social media or offer a different product or service.
You get the picture.
Hopefully, you see how this can help you follow up with your customers after the initial contact.
This is the major marketing feature that gets most people on board with GetResponse. Sending out a time-based or action-based email is something many businesses are after, which is something this autoresponder can seamlessly do.
I already went over time-based email messages, so let’s go over what an action-based email message would be like.
These action-based email messages are triggered when a specific action is taken by a subscriber. It can also be an action that is based on personal information the subscriber provided you. Action-based email messages get triggered by:
- Contact Preference Changes
- User Data Changes
- Completed Transactions
A new iteration of the email autoresponder by GetResponse now has marketing automation functionality. This means you can create an automation flowchart, telling GetResponse what action to take once someone takes a specific action.
This is huge because it allows for a fully tailored approach to email marketing.
2. Email Newsletter Templates
You receive access to approximately 60 newsletter templates, which falls short of other email marketing solutions like AWeber, where you get up to 700 of these.
However, these are the brand-spanking-new email templates GetResponse is offering. You also have access to around 500 older email templates. However, the newer ones are more aesthetically pleasing.
There is one thing about these email templates, and any templates really, you should know.
Templates may not appear the same on mobile devices as they do on the desktop version. That is why you should test them out on a mobile device and see if they are showing up the way you intended them to.
3. Responsive Email Layouts
Speaking of mobile devices, all of the email templates offered by GetResponse are, in fact, responsive.
This means they will automatically adjust to fit a cell phone, tablet, or computer screen. You get to preview the newsletter before it goes out, to see how it would theoretically look on any of these devices. I would suggest sticking to the newer email templates to ensure they show up correctly on apps like Gmail.
Mobile marketing has seen huge growth lately and I can’t see that trend changing anytime soon.
Analytics gives you insights into your audience and how effective your marketing campaigns are. The good news is that GetResponse has some helpful options in this field.
Besides the usual analytics showing the open, click-through, and unsubscribe rates, you get reports on the following:
- One-Click Segmenting – This helps you see who hasn’t engaged with your newsletter in some way, allowing you to send them a modified newsletter next time.
- Metrics Over Time – This shows you when your subscribers are engaging with your newsletter in some way, to help you time your future newsletters better.
- Email ROI – You can place a tracking code onto a post-sales page, to get insight into whether your email marketing is effective or whether it needs some tweaks.
- Per-User Information – This lets you click on any subscriber and see the location of where they have signed up from, where their location is, and what were the emails that they have opened.
- Newsletter Performance Comparison – Compare any two newsletters to see what is working and what can be improved.
5. Web Fonts
Why use boring and played out fonts like Arial and Georgia when you can use Google Fonts? With the new email creator offered by GetResponse, you can use a wide range of gorgeous web fonts in your newsletters.
Good luck finding another email marketing tool that has as much of a variety of fonts as this one. You have the opportunity to match the font used in your branding with the one you use in your emails.
One thing to keep in mind is that not everyone’s email client will be able to show off your awesome web font. A genius feature in GetResponse is the ability to specify a “fallback font” that will be used in place of the primary web font if it’s not supported by the customer’s email client.
6. Split Testing
A split test is when you send one version of your email newsletter to some subscribers while sending another version to another group. You then sit back and monitor how each one performs.
Once you have analyzed the data, you can use the best one for the rest of your email list. This can help you perfect your marketing strategy and get more leads and conversions.
With Getresponse, you can split-test not only two or three, like in other email tools, but up to five newsletters. That can be very helpful if you have a bunch of variants you want to experiment with.
7. Landing Page Creator
A landing page is usually the first point of entry into a sales funnel. It is targeted and focused, making it more likely that you will generate more leads and sales. Get the subscribers of your email messages into squeeze pages that have clear information and simple forms that let them purchase something.
Many email marketing solutions don’t offer a landing page creator. For that, you usually need to use something else, like LeadPages.
The one that comes with GetResponse is even mobile-friendly! Build out a landing page, check the conversion rates, and use the best version possible for maximizing sales.
Tip! – You can add your Facebook Pixel to your Getresponse landing page to get even more data to improve conversion rates.
A really helpful feature that will skyrocket your conversion rate is holding a webinar.
The webinar feature on GetResponse allows you to host webinars that are video sales pitches that can be used for lead generation. Having a service that stores your email subscribers, lets you design landing pages, and hosts your webinars is one that you will find incredibly useful.
Perhaps the best part is that it cuts out the need for multiple third-party marketing solutions.
When it comes to the Getresponse webinar feature, it is also very user-friendly. This means that attendees to your webinar do not need to install any software locally on their devices to attend. You can just press Record and record your webinar.
If you want to show something on your desktop to your audience, you have the option of screen-sharing available to you. Also, you get to store your webinars for free and play them back for people who missed the live webinar event.
Just send them a follow-up email after the webinar with a link.
As great as this webinar feature is, it does have a limit of 500 attendees. There’s no way to allow more people to attend at once. Also, you will only have up to 10 hours of storage, and that’s if you go with the Enterprise plan. This is also a cap that can’t be exceeded.
In any case, it does allow you to have an all-in-one solution without using third-party marketing platforms.
9. Conversion Funnels
A feature that is relatively new to GetResponse is the conversion funnel. This has transformed the platform from being just about email marketing and now becoming a full-fledged suite of e-commerce business tools.
When you subscribe to any Getresponse plan that is Plus and higher, you can do the following:
- Create a product catalog
- Create a landing page
- Create and run ads on Facebook
- Create landing pages
- Add subscribers to your autoresponder newsletters
- Lead people to your sales pages
- Receive payment for products and services sold
- Automatically send emails when someone abandons their cart
You can create an entire sales funnel without requiring any other third-party marketing app. With the templates provided, this means you can save time and money and create your perfect funnel.
You can integrate other third-party platforms with GetResponse if you’d like, such as Shopify and ClickFunnels.
Right off the bat, you should know that you can get a FREE 30-Day Trial and try a completely unlimited free plan.
If you love the results you see, like I did after I tried the free plan, you can then easily transition to a paid subscription.
You can see from the pricing chart that the more subscribers you have, the more you will need to pay but this is standard for email marketing automation services.
The Getresponse Basic Plan starts at $15 per month.
The Basic plan includes:
- Email marketing
- Unlimited landing page creation
- Unlimited automation templates
- Sales funnels (1 funnel)
- Unlimited lead funnels
- Facebook Ads
- Sell e-products
The Getresponse Plus Plan costs $49 per month and includes everything the Basic Plan does.
- Automation builder (5 workflows)
- Webinars (max 100 attendees)
- Contact scoring & tagging
- Sales funnels (5 funnels)
- Landing Page creation
- Work together (3 users)
- Webinar funnels (5 funnels)
The Getresponse Professional Plan will run you back $99 per month and have everything that the Plus plan has and more.
- Unlimited automation builder
- Paid webinars
- Webinars (max 300 attendees)
- Unlimited sales funnels
- Unlimited webinar funnels
- Work together (5 users)
- On-demand webinars
There is also a Getresponse Enterprise option, for those people who have over 100,000 subscribers. While there is no price offered, given the need to provide a tailored quote, you can get a free trial. That is quite an exclusive offer for an Enterprise-level email marketing solution.
If you want to get serious about email marketing, then you need to start building your email list. This is still one of the most effective ways to convert leads into sales.
GetResponse is an excellent option that you should consider, especially given the opportunity to have a free month to try it out. You may unlock greater sales for your business thanks to this all-in-one email marketing automation platform.
I know all this as I use GetResponse for Blue Sky Funnel. Using Getresponse has saved me time and money.
Thanks for reading and I hope you found this GetResponse Email Review helpful.
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