Whether you are a new business or someone with an established company, you probably know the importance of having an email list to attract and retain clients. An email is an essential form of communication.
Getting in touch with people through this format is crucial to a thriving business. However, if you do not have a website, you may wonder if it is still possible to collect emails.
There are many ways to create an email list without having a website. This includes making the most of guest features, landing pages, promotional giveaways, social media platforms, and online or in-person events.
Even if you have not gotten around to creating a website yet, you can still cultivate a list of people interested in the product or service you have to offer. Keep reading to learn more about how you can make digital marketing work for you and grow a strong email list in no time at all.
Before we get into how to collect an email list without a website, let’s go over the importance of email lists.
The Importance Of Email Lists
If you are new to the world of business and marketing, there is understandably a lot to take in. Numerous strategies exist that can shed insight into attracting clients and generating interest in what you have to offer.
If you are thinking about making an email subscriber list, the importance of following through cannot be stressed enough.
The benefits of creating an email list to promote a business or service include the following:
- Fast and easy communications with prospective clients.
- A private platform to share relevant news and updates with people who are interested in your business.
- Relationship building with recipients through the circulation of individualized and targeted content.
Many people frequent email users in the digital age, making this strategy a great way to get in touch. As people get to know who you are and what your business offers, you will expand your client base and see an increase in revenue and profits.
The following steps will cover some of the best ways to get a jumpstart on an email list, even if you do not have an established website.
5 Ways To Collect An Email List Without A Website
Here are five ways to gather emails and build your lists. This list is by no means all-inclusive but will give you a great starting point. So let’s get into it.
1. Get Featured On Other Websites And Platforms
One of the best ways to reach a client base without having an established website is to utilize your connections. If you have friends or colleagues who have a good standing in the business world, talk to them about your situation.
Not only may they provide some insight on email marketing, but they may also be able to help you get the word out about your business.
If you know someone with an established website and social media presence, ask them if they would be willing to promote your business or service. Although it may not be in good taste to take their email list from them, they can circulate information about your upcoming release and generate interest.
Tip! – Check out 21 Best Email Capture Tools – 2021 Guide
If possible, you can also ask to guest blog on their website or be featured if they have a podcast or some other form of live content. Again, this is a great way to directly reach prospective clients.
You can generate a simple form, so interested people can drop their email, and then you can contact them in the future.
The following are some helpful tips that can help you make the most of a guest feature:
- Seek out relevant businesses or services to feature you: If you are launching a product or service in a certain field, seek out a friend with a similar area of expertise to feature you. This will increase the likelihood that your product will be relevant to their client base.
- Build connections, not competition: When you ask your colleagues to feature you, stress that you are not trying to compete with them. Great business connections result in gains for both businesses, and you can be featured without taking away from their client base. It may be helpful to seek features on websites for businesses that are similar to yours, but not identical.
- Have your pitch ready: Before asking for a guest feature, know exactly what information you would like them to share and have it on hand. Your friend will be doing you a favor, and they may be less inclined to help you out if you do not have everything prepared.
- Have a plan in place for collecting emails: If you do not have a website, be prepared to have some way to collect emails. Maybe create a simple form that your colleague can distribute or link to your feature, or share the information to your social media page or a place where interested clients can learn more and volunteer their information.
- Follow up: Once you have been featured, ask the company that is featuring you if they have any analytics to share. They may know how many people engaged with your feature or be able to share information on who reached out expressing interest.
A guest feature is a great way to reach new clients and establish professional connections as you enter the business world. With a thoughtful feature strategy, you will get an excellent jump start on creating an email list.
2. Create A Landing Page
Creating a user-friendly and informational website takes time. However, if the absence of a website is the only thing stopping you from starting to collect emails, consider creating a landing page.
With a landing page, you can still collect the information of prospective clients without having to rush your website construction.
A landing page can be as simple as a one- or two-page site that shares some basic information. It will be helpful to include the following on your landing page:
- The name of your company with a “coming soon” notice
- The services or products you offer
- An anticipated release date
- A simple form for interested clients to leave their emails and contact information
Additionally, plan to have any giveaways or promotions before your website launches or soon after. It can be helpful to mention these on your landing page.
Do not worry too much about perfectly designing your landing page or fitting all your information in. The purpose of a landing page is simply to communicate with interested individuals that you have a plan in the works, and they can expect to hear more about it soon.
So stick to an easy-to-use page layout and communicate only the essential information. All the rest will follow!
Tip! – Check out Best Landing Page Autoresponder For Your Sales Funnel – Top 6
Promoting Your Landing Page
Once you have a landing page, you will need to make the most of it. Luckily, a landing page is easy to promote, and with a bit of work, you can be sure to spread the word.
Sometimes the best way to get the word out about your upcoming website and business is to utilize social media. If you have existing social media pages for your forthcoming business launch, use them!
Post links to your landing page, and ask friends or business colleagues to share the information as well.
Sending out the landing page URL through email to friends and family is also a great way to generate awareness. Ask your existing contact list to share the landing page and news about your business with people they know.
Word of mouth is an old technique, but it should not be underestimated.
You can also make use of online services that will give your landing page a boost, allowing it to arrive near the top of Google searches and even appear in ads.
However, you will have to pay for these services, which may be difficult if you have not started earning money through your business.
Collecting Emails On A Landing Page
One thing to note is that if you choose to create a landing page, you will need to employ software to collect emails.
Although you could do something as simple as making a Google form and embedding it in your webpage. This will result in a lot of work for you down the road when the time comes to compile emails into a list.
Popular email services such as GetResponse and ConvertKit will help you through the process, making it that much easier to generate an email list and also craft branded emails in the future to distribute to your contacts.
Both of these and most other email marketing services require a paid subscription. Still, it is worth noting that MailChimp is free up to 2,000 subscribers. In addition, many of these services provide analytics to get a sense of who you are reaching and how they engage with your content.
3. Host A Promotional Giveaway
People love free things, and promotional giveaways are a tried and true way to get prospective clients excited about your business.
In addition, as people sign up to participate in a giveaway, you can collect their information to use for future email marketing campaigns.
Before you host a giveaway, think through the following questions:
- What products or services can you offer? It is best to host a giveaway that promotes the very thing or service you are building your business around. However, if you do not have the facility space or financial capacity to make big promises, start small. Sometimes, something as simple as a first free visit or a small care package can be enough to generate interest.
- How will you promote this? Giveaways should be announced as widely as you can. Spread the word on social media, on your landing page, at events, or any guest features that you may be making use of. Do not be afraid to reach out to people you know, too, and let them know about what you are offering.
- When will you promote this? Timing a promotional giveaway is a delicate balance. Ideally, it will generate interest in your business venture, but you do not want to schedule it too far in advance and lose interest over time.
If you choose to host a promotional giveaway, do not forget to collect emails—this is why you are doing this in the first place!
On online promotions, always send a link to a form where it is mandatory to provide email addresses. However, if you are promoting the giveaway in person, a simple sign-up sheet can suffice.
To add further emphasis on your giveaway, consider setting a deadline. People will be more likely to sign up if they know they can only do so through a specific date.
Using Partnerships For Giveaways
Suppose you are not in a place financially to offer any products or services in a giveaway. In that case, this can be an ideal time to use existing partnerships and connections.
Ask your business colleagues if they would be willing to participate in a giveaway using their products and services.
As you promote your friend’s products, everyone will benefit. You will still be getting your business’s name out there and collecting crucial emails for future communications.
In addition, your friends will gain extra exposure for their product and company as well. Everybody wins!
4. Collect Emails On Social Media
Social media has become an essential marketing cornerstone in recent years. Similar to email, social media has the potential to reach people directly, providing targeted information and generating awareness about a product or company.
Email marketing and social media do not have to be seen as competitors. On the contrary, both of these platforms can complement each other.
For example, you can certainly use your social media accounts to generate a thriving email list without an established website.
Creating Social Media Pages
If you do not have social media set up, you should strongly consider doing so. Social media is instrumental in the business world, but it is also user-friendly and easy to set up.
Consider utilizing these popular platforms:
All of these platforms, and any others that you choose to use, will allow you to engage with prospective clients in different ways and spread the word about your business.
Similar to creating a webpage, you will want your social media accounts to contain relevant information about your business, including the intended launch date if it does not already exist.
However, social media accounts do not often have to be as detailed or extensive as standard websites. Make sure all the foundational information is there, but do not delay collecting emails because you are worried about having the perfect social media page.
Tip! – Check out 14 Things That Drive Engagement On Social Media
Most social media platforms will allow you to post updates where you can link to a form that collects emails. Additionally, you can share content generated on your email marketing services to social media.
When you collect emails, it is best to incentivize people in some way. Although you certainly can just promote your new website and collect information from interested clients, you should also make the most of your promotional giveaways or any exclusive content to collect people’s email addresses.
Encourage business colleagues, friends, and family members to share posts you make on your business social media pages. Reaching a broad base of people can seem daunting, but it becomes that much easier when you have a network of individuals willing to help you out.
5. Host Or Participate In Special Events
Events are a fantastic way to learn more about people’s products and services. Fortunately, both in-person and virtual events have become increasingly popular for businesses to gain exposure in the digital age, even if you do not have a website.
As you look to build an email list, consider hosting or participating in events to reach out to prospective clients and compile their contact information.
What Type Of Events Should You Participate In?
There is no right or wrong answer as to which events you should participate in. However, suppose you have a versatile product or service that you are offering. In that case, you can potentially cater your business to nearly any type of event.
However, it certainly helps to take a strategic approach.
Participating in events takes time and sometimes money. You do not want to spread yourself too thin by trying to present your business on every occasion.
If you are looking at virtual events, too, this would not even be possible due to the high volume of events taking place across the internet every day.
As you look for events, consider narrowing your search to events that have some relevance to your business.
Consider the following characteristics when seeking out events:
- Size: For your business, gaining exposure to a wide audience will likely increase the size of the email list you can create. Before committing to an event, check out its social media to see how many have RSVP’d, or ask the coordinators what they are expecting for turnout. However, if an event seems perfect, try not to get too hung up on how many people will attend.
- Cost of participation: Some events will mandate that you pay a fee before you can promote your business. Do some research on what events ask of you, and see if it aligns with your budget. In general, in-person events are more likely to charge you, but it may be worth it to directly interact with your prospective clients.
- Promotions: Look for events that are consistently being promoted across a variety of platforms. A dedication to promotion indicates that the event will be well-planned and well-attended, resulting in an easier process for you and a higher likelihood that there will be more prospective clients to show interest in your business.
Finding events may not seem easy, but it can be extremely rewarding in terms of networking and contacts gained.
Tip! – Check out How Much Does Webinar Hosting Cost? – Need To Know Speedy Guide
Online Vs. Virtual Events
As you seek to build your email list, you may wonder if there is a better format of events to attend. Both in-person and virtual events have their unique benefits. Both can contribute significantly toward building a list of interested clientele.
Virtual events allow you to interact with a broader audience. These events are also typically more accessible for you to attend. They can also cost less, potentially requiring only the use of a computer and internet access for you to get in touch with contacts. Consider doing a virtual event if your product or service is mainly an online one and is not specific to any particular location.
In-person events will require more preparation and materials to present yourself to an audience. However, you will get the chance to directly meet people who may be interested in your service. For example, suppose your business is highly reliant on community interactions. In that case, an in-person event could be the ideal way to get to know people and build connections.
Whether you are in-person or virtual, you will still be able to collect emails.
If in-person, have a paper form or tablet that allows people to enter their emails and information.
If you participate in a virtual event, you should create a link either to your landing page or a digital form to distribute to participants.
Hosting Your Own Event
If you cannot seem to find an event that appears ideal, consider hosting your own. This may seem like a lot of unnecessary work, but hosting an event allows you to create something that is precisely what you want it to be.
Hosting an in-person event may be best if you have established finances or your business has made some headway. If you are new, though, a webinar could be a great way to gain exposure and build strong connections.
If you choose to host a webinar, start with a game plan outlining your goals for the event and ideas for presentations and structure.
A marketing event or webinar will be most successful if you have a strong lineup of guest speakers and exciting information to convey to your audience.
Hosting an event will probably not be a solitary activity. Get in touch with colleagues or reach out to businesses that you think may be interested in participating.
Ask if they would like to participate or act as a guest speaker at your webinar or event. This can provide great exposure for their businesses as well as building the strength of your event.
Hosting your own event will also require that you promote the event to a broad audience. Utilize your social media platforms to spread the word about your webinar.
If you are hosting an in-person event, get in touch with local media outlets to see if they can help you get the word out.
Preparing For An Event
Regardless of format or event type, you will get in touch with the most people and gain more email subscribers if you have information prepared.
Similar to making a guest appearance on someone else’s website, you will need to have all of your data in place so you can distribute it with ease and get emails.
Prepare the following information:
- Information on your business, including when it is opening, the product or service it offers, and any other things that may be useful for prospective clients to know.
- A sales pitch or informational talk, if necessary.
- Promotional materials for a giveaway.
- Easy access to an email list form, whether in-person or online.
- Any physical materials you may need, such as business cards, notes, or a table.
Before your event, it may be helpful to practice presenting your information. Building connections is best if you can come across as knowledgeable and genuine.
Although you do not want to be too scripted, clearly articulating your business and improving clients’ lives will help you get to know people and gain their contact information.
Tip! – Check out How To Do Inbound Marketing – 7 Actionable Tips
As businesses come to increasingly rely on technology, it is crucial not to lose that human aspect.
An email list is essential to have a direct line of communication with prospective clients, allowing you to share information about your business and speak to people more individually and personally.
Therefore, email lists are necessary, and you should not let your lack of a website prevent you from growing this feature.
As you employ different strategies to grow your email list without a website, keep in mind that you may need to try more than one, if not all, of them.
Start with the basics, such as social media and landing pages, and then continue to spread the word about your business through the use of guest features, promotional giveaways, and participation in a variety of online and in-person events.
Creating and maintaining a thriving business takes time. Still, email marketing is a cornerstone that can help you with your efforts.
So be prepared to work hard and expend time and even finances in getting your name out there. However, once you have an email list in place, you can rest assured that you will build meaningful relationships with prospective clients even if your website is not yet up and running.
Hope you enjoyed reading. Check out the Blue Sky Funnel blog for more.