Suppose you want to make money online selling a physical/digital product or service. In that case, you need to understand how to drive traffic to your products. You need to fill your sales funnel with your dream customers.
Some of the best ways to generate traffic to your sales funnels are;
- Using social media platforms
- Targeted emails
- Educational YouTube videos
- Guest posting
- High-quality search engine optimized content (SEO)
You might have the best merchandise globally, but if that potential customer is not aware of your existence, you’ll probably make no sales.
In this article, I’ll be discussing in detail several untapped methods you can use to drive traffic to your sales funnel. Some techniques you can do for free and turn that potential visitor into a recurring customer!
7 Ways To Get Traffic To Your Sales Funnel
1. Using Multiple Social Media Platforms
According to a report by Oberlo, there are over 3.78 billion social media users globally!
The number is rapidly growing with time as more and more people are starting to use social platforms such as Facebook, Twitter, and Instagram. That’s a considerable number of potential customers for your sales funnel!
However, it’s not likely you will drive the entire social media world to your sales funnel. With the right strategies, you should get enough customers to take action and hopefully become repeat customers.
Social media platforms are the most accessible place to create awareness for the product/service you’d like to sell. Once harnessed properly, you should see conversions boom in your sales funnel.
You shouldn’t just stick to a single social site, either. Try out the most popular social media platforms and find out what works best. When you’ve tested your product out successfully on a social platform, you can then scale up and take it up a level.
In my experience, a good sales funnel needs to;
- Create awareness- The first time you catch your customers attention
- Interest the customer in moving to the next stage of your sales funnel
- Make the customer decide to make a purchase
- Finally, take action in making the purchase
One of the best ways to build hype around your product is by creating a Facebook group tailored towards your specific product. That way, you could offer a unique upsell or down-sell to the group members while taking them through your sales funnel and maximizing the number of people who take action.
You can see the endless marketing opportunities social media can offer.
2. Using Targeted Email Marketing
Email marketing is the process of promoting products to potential clients using email.
It’s a form of online marketing you can use to create awareness of your new products/services. The fantastic thing about this strat is that it is relatively cheap. It can significantly increase your sales once done correctly and thus offer up a significant ROI!
Even though social media marketing has surpassed email marketing in the recent past, email is still effective. It’s also better than social, depending on your niche and offer.
One way to capture these emails is through creating an opt-in form on your landing page asking your visitors to key in their email addresses. In exchange for collecting the email, you can give away a free article, product, or training video.
Customers taking action from email marketing tend to be more personalized with your product. Since they’ve interacted with your content before in exchange for leaving you their email and reading the content you send them. This builds trust.
A good email marketing sales funnel will;
- Build your brand and form a strong relationship with customers
- Generate more awareness around your product or service
- Increase your website visitors and revenue
- Establish you as a go-to-person in your niche
- Improve the way you communicate with your potential clients
The trick is to create a mailing list and establish authority in your niche by providing value to your visitors. Give them a reason to want to click through the emails you send them because they know what value your products could bring.
Tip! – Check out How To Grow Your Email List Organically – Your Simple Guide To Success for more on email marketing.
3. Using Podcasts To Reach A New Audience
Podcasts let you connect to your potential customer more discreetly through your stories, tips, interviews, and other content.
Unlike written content, podcasts are a great way to share your story (link to Forbes). As of recent times, podcasts have grown globally as more and more people are starting to listen to them.
While traveling, I tend to listen to my favorite podcasts through my iPhone. It is an excellent opportunity for businesses and individuals to drive traffic to their sales funnel by engaging with their possible customers.
However, for a podcast to convert listeners into customers, you need to value them first and offer something no one else offers in your field. Make your listeners trust you and like you to the point of being willing to spend on you.
You don’t need to get technical to create your first podcast. There are plenty of free platforms available that will let you do so in the comfort of your house and in a very inexpensive way.
Remember to use a good microphone and avoid recording from noisy places so that your listeners can clearly understand what you are saying. Just like blogs, content is king, a rule that shouldn’t be forgotten when creating a podcast.
4. Creating High Quality/Educational YouTube Videos
Youtube is the second largest search engine in terms of traffic, sitting just behind google. Let that sink in!
Starting on YouTube is pretty easy as anyone can set up their account and begin publishing! The first few videos might not be great, but you’ll get the hang of it with time and perfect your skills.
Every great YouTuber you see out there was once an amateur like you. Consistency is vital when it comes to video. Do a bit of research and keep your videos relevant.
By providing high-quality and educational content to your audience, you can throw in some offers and take your viewers through your sales funnel.
If you’ve got a smartphone with a good camera, you’re good to go and start creating your first youtube videos. Better still, if you’ve got a good DSLR camera, then you’ve got more than enough to start that next big youtube channel. Youtube can play a huge role in marketing your products/services and taking people through your sales funnel.
Unlike written content, I’ve realized that people prefer watching a video on the subject at hand, considering it provides a personal connection between the creator and the viewer, especially when discussing technical issues.
Nevertheless, you are only limited by your imagination when it comes to Youtube content creation.
The Youtube platform will unquestionably benefit your sales funnel in;
- Keeping your potential customer’s attention for extended periods
- Videos have proven to increase conversion rate
- It can be shared across other social sites, increasing engagement and sales
- Access to free traffic
- You can get found on search engines much easier
It all starts by nurturing and growing an audience. Once people trust what you’ve got to offer, they’ll be willing to spend on your products/services. Don’t sleep on Youtube.
5. Start Guest Posting On Authority Sites
Guest posting is a great way to generate Do-Follow/No-Follow links (link to Backlinko), reach a new audience, and generate more revenue with your sales funnel.
Guest posting does need to be done correctly, though, to generate traffic to your sales funnel. You can’t be guest posting on a tech blog when you are selling camping gear!
You need to do a guest post on a blog with authority in your niche to connect with a different audience that shares similar interests as your product/service. The new audience is more likely to convert into a customer than guest posting on any blog you find far from your niche.
Bloggers and influencers are forever going to need new and informative content, something that takes time. Therefore, most influential blogs are always open to new ideas from experts in their niche to share their thoughts with a new audience.
Most influential blogs will link back to your website via Do-follow/No-Follow links easily accessible by people visiting the site. You can use this opportunity by tapping into a new audience that’s willing to go through your sales funnel and make that sale.
Advantages of guest posting include;
- Reach a new audience with informative content
- Growth to your brand in a new community
- Generate a backlink to your site leading to more traffic
- Increase social sharing of your content
By sharing quality content on relevant authority sites, people will likely want to know more about you and your brand. That’ll make them visit your site, therefore, increasing traffic to your sales funnel.
6. Optimize Your Landing Page Using White-Hat S.E.O
The all-powerful Google algorithm loves well-optimized websites. They tend to show on the first results page when someone performs a search compared to non-optimized sites that won’t rank very highly.
Search Engine Optimization is a broad subject that needs to be discussed on its own. Still, I’ll try to tackle it in the simplest terms possible for you to understand without going through too much jargon.
SEO is a great way to get your content on the top search results pages of Google and thus drive quality traffic to your sales funnel. The idea is to exceed the competition in rankings and maximize your business’s visibility among potential customers.
If you pull this off correctly, search engines will pump traffic to your sales funnel with excellent conversion potential. People coming from the search engines are more likely to purchase from you if you are offering what they are typing into Google!
Optimized sites with great content, have links to authority sites in the niche, and use keywords correctly will likely appear on the first page of the SERPs (search engine results page’s).
Tip! – For more on keyword research, check out How To Do Keyword Research With SEMrush – Magic Tools
Your website needs to be easy to navigate for both the user and the search bot to appear at the top of search terms. Meaning that your website’s design needs to get updated if it’s outdated.
Understanding different SEO techniques will significantly generate more traffic to your sales funnel, meaning more sales!
As an entrepreneur, it’s wise to follow up and keep up with the latest search engine changes to stay ahead of the competition when ranking on search engines such as Google, Yahoo, and Bing.
The reason why Search Engine Optimization is the best route to drive traffic to your sales funnel is that;
- Traffic generated is targeted and organic.
- The conversion rate is higher as compared to the other traffic generation methods.
- You don’t need to pay anyone to get the visitors.
- You get a chance of getting ahead of the competition
- Increased brand awareness to the potential customer
These benefits mentioned above will make it easier to focus on other things. At the same time, your sales funnel runs on autopilot 24/7, racking more sales and ringing the cash register.
7. Using Paid Advertising To Generate More Traffic
Fundamentally, paid advertisement is the art of buying targeted ads for your sales funnel.
All the other methods discussed in this article are free except for this one as you’ll pay for your ad to get the traffic. Google and social media sites such as Facebook, Twitter, and Instagram are great places to buy advertising to your sales funnel.
If done correctly, the traffic is highly targeted and takes very little time to show results compared to the other methods on this list. You get to purchase keywords that people are looking for directly from search engines (search intent).
Any business that’s successful and making a profit today has spent an enormous amount of capital, whether digitally or offline, to create and boost products/services through advertising.
For new starters, paid ads might not be a suitable method to boost traffic to your sales funnel. You need first to understand how to create targeted adverts and not waste money targeting people who might not be interested in your product/service.
Say you’re selling onions to people living in Adelanto, a city in California; it’s much better to target these people directly than targeting the entire state. By doing this simple narrowing-down, you’ll likely be increasing the conversion rate to your sales funnel because you have targeted relevant customers.
The benefits of using paid advertising to generate traffic to your sales funnel include;
- The traffic is more targeted to potential customers
- You get faster results from your campaigns
- Appear on top of the competition
- Access to analytics on how your visitors behave and what works best for them
- Only spend once someone visits your sales funnel’s landing page
Paid ads can be compelling, and when your marketing model using paid ads is consistently profitable, you can scale it up!
Wrapping It Up
In conclusion, whether you are an entrepreneur or representing a B2B business, effective marketing could skyrocket your product/service sales. Hopefully, these 7 great ways to get traffic to your sales funnels have helped.
To make more targeted sales, you will need an effective sales strategy to funnel visitors and convert them into paying customers. When you achieve this, you can scale it to the moon or at least to the size of your ad budget!
Tip! – For more on sales funnels, check out Top of Funnel Vs. Bottom – How To Perfect Your Sales Funnel